Shared measurement involves charities and social enterprises working on similar issues, and towards similar goals, reaching a common understanding of what to measure, and developing the tools to do so.
Shared measurement is a process—understanding a sector’s shared outcomes and mapping out its theory of change—and a product—any tool used by more than one organisation to measure impact. This report defines what we understand shared measurement to be and identifies the benefits and challenges associated with it. Through analysis of twenty approaches, we examine how it is developed and draw lessons for future initiatives.
Shared measurement approaches have a number of key features. Organisations generally have a consensus on the shared outcomes their sector achieves, agree to measure outcomes that are meaningful to all involved, and use the same tools and methods to do so. Organisations understand how their sector works together to solve a particular problem, through mapping their impact network or theory of change. Finally, organisations using the approach can compare their results to those of their peers.
The report outlines the many benefits of shared measurement: improvements in standards of impact measurement, greater consistency and comparability, greater understanding of what works, saving time and resources, less duplication in reporting to funders, and the ability to track beneficiaries through many services. But there are also challenges, which we explore in the report.